You can get data on who is visiting your website and how. This helps you decide whether you need to redesign your site or improve your content to keep people spending more time on your website.ģ. This helps you understand which parts of your website are successfully gaining traction and which parts aren’t. Which pages do people often land on first to visit your site.Google Analytics’ Behavior section provides you with information on the following: You can track what people do when they visit your website. Direct, which is traffic from unknown sources, including users typing in your website address directly into their browsersĢ.Referral, which is traffic from links to your website from other websites. Social, which is traffic from social media platforms.Display, which is traffic from display ads.Paid search, which is traffic from paid ads.Email, which is traffic from links in your marketing emails.Organic search (or natural search), which is traffic from unpaid or free listings in SERPs because Google found your website relevant to users’ search terms.With this, Google Analytics can show you your website’s traffic sources and the revenue they bring to your company. Type your website address directly into Google Search.Click on social media links and which particular social media platform they come from.Click on a link in search results (also known as organic results).Google, with 86% of the global search market share, tracks how many people land on your website after they: Google Analytics has a whole section called Acquisition that provides you with information on how your website visitors found you. This information helps you optimize those channels to get more visitors to your site. You also need to know how they found your site. An analysis of four million Google Search results shows that only 0.63% of people click on the second page of Google Search results. Ideally, your website should be found on the first page because very few searchers go on to the second and later SERPs. If your website is optimized for SEO, it will rank higher on the Google Search Engine Results Page (SERP). With more than 1.5 billion websites in the world today, your website needs to be found by your target audiences faster than they find your competitors’ websites. It lets you know how people found your website. There are seven main benefits to using Google Analytics for your website:ġ.
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